Dong Yuhu & Oriential Selection: A Tale of Two Livestreams

Dong YuHui's New Journey: Dethroning the "Talent Poet" and Sailing Solo

The influencer landscape is constantly evolving, with trends like the Matthew Effect accelerating resource concentration and the rise of super-influencers. Recently, Dong YuHui, a once celebrated livestreamer known as the “talent poet,” has embarked on a new chapter, separating from his former platform, Oriental Selection. This move, fueled by the "Small Essay" incident that dismantled his carefully curated persona, signifies a potential shift in the industry's power dynamics.

From Superstar to MCN: A New Era of Influence?

The "Small Essay" incident, characterized by public feuds and online criticism, effectively exposed Dong YuHui's manufactured image. This strategy aimed to directly dismantle his “talent poet” persona, bringing him down from his pedestal and ultimately decoupling his success from his individual brand. With rumored backstage manipulation leading to a forced upgrade of the top streamer, the future direction of the industry remains uncertain.

Dong YuHui, instead of joining another platform, chose to forge his own path. He's establishing his own MCN company, “Yu Hui Tong Xing,” leveraging his massive fanbase to promote his brand and transition from a solo influencer to a powerful business force. This mirrors the success of figures like Xiao Yang Ge, who built their own empires by developing diverse content ecosystems and reaping long-term rewards.

His team, now boasting 150 members with legal expertise, is actively building a robust infrastructure for his new venture. The official separation was facilitated through an open letter from Yu Min Hong, the founder of Oriental Selection, who expressed his gratitude to Dong YuHui and pledged full support for his independent journey. Dong YuHui himself confirmed this shift in a heartfelt statement, acknowledging the challenges ahead while expressing unwavering commitment to his new endeavor.

A Delicate Balancing Act: "De-Huification" and its Consequences

While "Yu Hui Tong Xing" has seen rapid growth, reports indicate that daily sales without Dong YuHui's influence are significantly lower. Conversely, Oriental Selection struggles to maintain momentum after losing its star anchor, with a significant drop in followers on their platform.

The current situation presents a complex scenario for both parties: a potential for mutual harm due to the overlapping services and lack of clear differentiation. Ultimately, "Yu Hui Tong Xing" and Oriental Selection must find unique paths forward to avoid becoming entangled in a destructive competition.

Dong YuHui's new journey is undoubtedly a gamble, but one with the potential to reshape the influencer industry. Will he succeed in building a sustainable empire beyond his charismatic persona? Only time will tell.