Dong Yuhu's Departure: Unpacking Oriental Selection's Business Model Struggles

Dong Yuhuai's Departure: A Look at Oriental Selection's Struggling Business Model

The recent departure of Dong Yuhuai from Oriental Selection has once again brought the company's business model under scrutiny. This article delves into the reasons behind Dong Yuhuai's exit, analyzes the failure of the "1+X" livestreaming platform, and explores the possibility of Dong Yuhuai becoming a successful entrepreneur in the future.

The Reason Behind Dong Yuhuai's Departure:

Dong Yuhuai, a representative anchor for Oriental Selection, gained immense popularity with his unique romantic style and profound cultural insights. His sudden departure surprised many. What led this beloved anchor to choose to go solo?

Several factors contributed to Dong Yuhuai's decision:

• Shift in Company Strategy: Oriental Selection announced it would no longer establish independent live-streaming rooms for its anchors after the online harassment incident on July 26th. This directly impacted Dong Yuhuai's broadcasting activities, despite Yu Minhong initially creating a separate platform, "With Hui Together," for him.
• Value Conflict: There seems to be a clash between Dong Yuhuai's personal values and the company's increasingly commercialized operations. While he prioritizes cultural dissemination and personal ideals, Oriental Selection is focusing more on traffic and revenue, leading to a potential disconnect.
• External Pressure: The online environment puts immense pressure on livestreamers, with frequent cyberbullying incidents affecting both Dong Yuhuai and Yu Minhong's mental well-being. This ultimately contributed to the decision to step back temporarily.

Despite the challenges, both Dong Yuhuai and Oriental Selection parted ways amicably, maintaining mutual understanding and respect, with hopes of future collaborations.

The Failure of the "1+X" Live Streaming Model:

The "1+X" platform aimed to cultivate multiple top influencers under one umbrella, adapting to the traffic-driven era and maximizing profits. However, this strategy faced numerous hurdles in Oriental Selection's implementation:

• Resource Allocation: Balancing resources across multiple anchors can be challenging, potentially leading to unequal development and a lack of focus.
• Content Diversification: Maintaining consistent and engaging content across various personalities can prove difficult, impacting audience engagement.
• Individual Branding: Focusing on individual anchor branding might clash with the unified platform approach, potentially hindering individual growth and differentiation.

These challenges ultimately contributed to the "1+X" model's failure in delivering its intended results.

Can Dong Yuhuai Succeed as an Entrepreneur?

Many perceive Dong Yuhuai as a romantic figure who prioritizes ideals over material wealth. However, with time comes adaptation. He possesses several key traits that could pave his path to entrepreneurial success:

• Strong Fan Base: His loyal and engaged fan base provides a solid foundation for future ventures.
• Content Expertise: His unique style and engaging content create a distinct advantage in the competitive market.
• Learning Ability: As a highly educated individual, Dong Yuhuai demonstrates an ability to learn and adapt to changing circumstances.

While he may initially prioritize his ideals, the realities of life will likely drive him to refine his understanding of business operations and financial success.

Conclusion:

Dong Yuhuai's departure highlights Oriental Selection's struggle with its current business model, prompting a necessary reevaluation of its strategies. Dong Yuhuai, on the other hand, stands at a crossroads, where he can leverage his strengths to pursue his entrepreneurial aspirations. Both parties have the potential to learn and grow from this experience.