How Taobao is Empowering Businesses with AI and Free Tools

Taobao and Tmall: A Win-Win for Businesses and Consumers

Taobao and Tmall are making waves with their commitment to empowering businesses and enhancing the consumer experience. Gone are the days of hefty fees and limited access to powerful tools – Taobao is leveling the playing field for all, big and small.

Here's a breakdown of how Taobao and Tmall are driving positive change:

Free Tools, Maximum Impact:

• Business Insights Demystified: Taobao has made its market insights platform, previously a paid service, completely free for all businesses. This means access to valuable data and analytics without breaking the bank.

• AI-Powered Chatbots: Small businesses can now benefit from AI-powered chatbots like Diandian Mimi, handling up to 2,000 daily interactions at no cost. This frees up time and resources for core business activities.

• Image Storage on Steroids: Taobao has dramatically increased its free image storage capacity, jumping from 1GB to a whopping 30GB! Coupled with new AI-powered tools for background and model replacement, businesses can enhance their product visuals effortlessly.

AI: The Game Changer:

Beyond free tools, Taobao is harnessing the power of AI to unlock new possibilities for businesses:

• "Full Station Promotion": This revolutionary tool allows businesses to access all prime advertising spots across Tmall, simplifying campaign management and boosting conversion rates. During the 618 shopping festival, businesses using "Full Station Promotion" saw a staggering 105% increase in traffic and a 43% surge in sales compared to those who didn't.
• AI-Enhanced Tools: Taobao has upgraded its suite of AI tools, covering areas like keyword extraction, content summarization, image generation, and price analysis. These tools streamline operations and empower businesses to make data-driven decisions.

A Level Playing Field:

The changes implemented by Taobao are creating a fairer and more equitable ecosystem for all businesses:

• Unified Promotions: Taobao and Tmall have merged their "buy three get five" discount campaigns, allowing businesses on both platforms to enjoy the same benefits and reach a wider audience.
• VIP Benefits Across Platforms: Consumers can now use Tmall's 88 VIP vouchers at Taobao stores, further blurring the lines between the two platforms and creating seamless shopping experiences.

The Results Speak Volumes:

These initiatives are paying off:

• Small Business Boom: During the 618 festival, small businesses saw an average daily transaction increase of 41% compared to last year, with many experiencing growth rates exceeding 100%.
• A Thriving Ecosystem: By investing in its merchants and empowering them with cutting-edge tools, Taobao is fostering a vibrant and dynamic marketplace that benefits both businesses and consumers.

Looking Ahead:

Taobao's commitment to innovation and inclusivity sets a powerful example for the entire e-commerce industry. By continuously evolving and adapting to the changing needs of its users, Taobao is ensuring its continued success as the leading platform in China.