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Building a Practical Customer Segmentation for ...

Building Your ToB Customer Profile: A Focused Approach to Tagging Many ToB businesses are overwhelmed by complex customer segmentation strategies. This blog post argues for a more focused approach, especially...

Beyond Hype: Can Controversial Flavors Build a ...

Beyond the Hype: Is "Weird Food" Marketing Really Working? The internet is buzzing with debates about cilantro – love it or hate it, this divisive herb has become a marketing...

Build a Dynamic Knowledge Graph with Axure RP

Creating a Dynamic Knowledge Graph with Axure and a Spreadsheet: A Step-by-Step Guide This tutorial will guide you through building a high-fidelity prototype of a dynamic knowledge graph using Axure...

China's Ecommerce Shift: Brands vs. Platforms i...

From Amazon to Southeast Asia: The Evolution of Cross-Border E-Commerce The landscape of cross-border e-commerce is undergoing a significant transformation. Data from the 2024 Cross-Border Warehouse Blue Book reveals that...

Where Should UX Research Live? Benefits and Cha...

Where Should UX Research Live? A Balancing Act Between Speed and Depth As a UX Researcher, I've been reflecting on the best organizational structure for my team. Should we be...

Mastering CRM: A Deep Dive into Opportunity Man...

Unlocking Sales Potential: A Deep Dive into CRM's Opportunity Management In today's competitive business landscape, managing opportunities effectively is crucial for driving revenue and achieving growth. That's where CRM (Customer...